Fixed pilot pricing
The pilot is deliberately narrow: a useful five-page HVAC website, a defined review process, and a verified launch for $1,500.
The five-page website pilot
Optional Web Care
Begins only if you choose it after launch. Includes one original SEO article each week.
Unused edit time does not roll over. Redesigns, new pages, integrations, advertising, SEO campaigns, and emergency recovery need separate approval.
Need deeper SEO + AEO? See the $249/month packageThe whole first year, added up
Real arithmetic on the two published prices for a new build. Standalone Web Care is $149 a month on a site you already have.
Total with optional care: $2,688 for the first year. Care can be declined or stopped. It never gates ownership of your site.
Project boundaries
Pricing and ownership FAQ
Up to five focused pages, mobile-first request and click-to-call paths, on-page SEO foundations, verified inquiry delivery with a clear thank-you state, performance and accessibility checks, and one organized written revision round. Payment is $750 after the agreement and $750 after final written approval, before launch.
No. Onboarding, access, direction, requests, feedback, approvals, and launch are handled by email. A short call is optional only before the project if you want one, and it never continues into delivery.
Accurate business facts, your actual service area and priority services, content and images you have rights to use, and secure collaborator access to the accounts the project needs. Typical timing is 7-10 business days once the agreement, deposit, complete content, and required access are all received.
You do. Your domain stays in your own registrar account, critical accounts stay in your name, and access is delegated through secure collaborator invitations, never by emailing passwords or recovery codes.
No. The work improves clarity, technical foundations, and inquiry delivery. Traffic, rankings, and business results cannot be guaranteed, and any provider promising them should be questioned.
Optional after launch at $99/month after a Fieldline build, or $149/month on an existing site: one original SEO article each week, monthly search review when Search Console is connected, a tested request path, uptime and SSL monitoring, a plain request count, up to 30 minutes of small edits, one seasonal featured-service swap, a current review link, domain renewal coordination, a backup where the platform supports it, and a short status email. Third-party fees and larger work are separate.
The full package is $249/month for a compatible local-service site. It includes two original research-led articles each week, on-page SEO and internal-link improvements, accurate FAQ and LocalBusiness structured-data review where appropriate, Search Console review, a prioritized technical issue queue, local-profile opportunity notes, and a plain monthly evidence report. It does not promise rankings, traffic, or leads.
You receive the written scope, exclusions, timeline, price, and agreement. The $750 deposit is requested only after the agreement is accepted.
Ecommerce, customer portals, complex booking, large migrations, custom software, advertising, and ongoing SEO campaigns require a separate scope.
Budget with the full picture
The written proposal is the place to confirm every inclusion before committing.
The $1,500 pilot covers up to five agreed pages and one consolidated written revision round. The two $750 milestones are shown above.
Domain registration, paid hosting, business email, and third-party licenses are separate unless listed in your proposal. Confirm those costs and who pays each provider.
Care is $99 per month after a Fieldline build, or $149 per month for an existing site subject to fit. Each plan includes one original SEO article per week; new pages and larger changes need a separate scope.
Free written website audit
Get a written audit with one genuine strength, three specific issues, a recommended page structure, and an honest fit decision.
Replies arrive by email. No sales call, no obligation.
New website or a better one
Tell Dylan what you do and where you work. Get a practical next step by email, with no sales call.
New builds and redesigns: the $1,500 pilot covers up to five pages. A written scope comes before any payment. Just exploring? Choose the free review.