The build
Five pages, each with one job.
Home, a page per core service, service area, trust, and contact. Not a template with your logo swapped in: each page is built around what that visitor needs to book you.
7-10 business days after inputs.
Web design for local service businesses
Built to stand above.Designed to bring business.
Las Vegas · Heating & Cooling
AC out in the heat?
Same-week visits, answered by a person.
Repair, replacement, and tune-ups across the valley.
You have the craft. We build the presence. Distinctive websites for local service businesses, with clear services, search foundations, and a direct path from first impression to inquiry.
Up to five pages. $1,500 pilot. Work directly with the builder.
THE FIELDLINE STANDARD
Good work deserves
an exceptional website.
From the first pixel to the final form submission. Thoughtful design, practical engineering, and one person accountable for the build.
01↗
A presence of your own.
Your work, your service area, your voice. A site shaped around the business you actually run.
Explore the approach 02↗Every detail earns its place.
Clear service pages, readable mobile layouts, and request paths with a defined next step.
See how it is built 03↗Built to be understood.
Useful answers, crawlable pages, and search foundations included in the build.
See the search foundations 04↗An inquiry that goes somewhere.
Launch checks include form delivery. You own your accounts and know where requests arrive.
See the complete scopeStart with the problem you need solved
A clearer next step for your business.
01 / A written second opinionNot sure what needs fixing?
Get one strength, three specific issues, and a practical page plan for your current website.
Request the free audit →02 / $1,500 website pilotNo website yet? Start here.Turn your services, job photos, and service area into up to five focused pages. Get a written plan before payment.
Plan your first website →03 / Standalone care · $149/moKeep the site you already have.Weekly original SEO content, request-path checks, search review, and small updates. We review your platform and access before confirming fit.
See what Web Care covers →04 / Full SEO + AEO · $249/moWant a steady search program?Two original research-led articles each week, on-page improvements, structured-data review, Search Console checks, and a plain monthly report.
Review the SEO + AEO package →About
Fieldline builds websites for local service businesses, HVAC companies first. Five focused pages, a fixed price, and every promise in writing.
A strong trade website pairs a memorable first impression with a practical next step: when a homeowner nearby searches with a problem, requesting you should be the easiest next step on the page.
Fieldline is one person, Dylan Saatdjian. The person who reads your audit request writes the audit, builds the site, and answers the monthly care email.
Inside a build
One site with one job:turning visits into requests.
Every pilot ships the same working parts: a first screen that answers the visitor in five seconds, a page per core service, a request path built for phones, and delivery proven to your inbox.
What you get
Start with a clear plan.Go as far as you want.
A first website plan or a written review is the front door. The pilot and Web Care are for owners who want the website handled end to end, with every commitment on paper.
Lead capture
Forms proven to reach your inbox.
Every form is submitted like a customer before launch, and the receipt is confirmed in your monitored inbox. A success message alone is never treated as proof.
Tested before launch. Never assumed.
The process
No calls. Everything in writing.
Onboarding, feedback, approvals, and launch run through email, so every promise is on paper and the project costs you about twenty minutes of your own time.
A short call is optional, before the project only.
Web Care
Someone watching it every month.
A monthly test request through your own form, uptime and SSL monitoring, a plain count of the requests that came in, and your small edits done from a reply.
$99 a month after a build. One SEO article every week. Cancel anytime.
Run your own numbers
What could a better website be worth?
Your traffic. Your job value. Your possibilities. Adjust the assumptions to explore added revenue and what remains after job costs and the website investment.
THE POSSIBILITY, NOT A PROMISE
Potential net gain over 12 months
+$4,440 296% net return
Using a 40% job margin and $1,500 in website spend.
Net gain$4,440
Break-even line$0
Month 12Drag chart or use ← →Added revenue+$14,850Over 12 months, before costs
Additional jobs / monthUp to 3At the full scenario rate · expected average
Website paybackMonth 4Based on net contribution
300 visits12 inquiries6 jobs / month
In this scenario, 2 percentage points more visitors inquire. The traffic and booking rate stay fixed. The change phases in over three months.
See the math & monthly breakdown
Extra monthly jobs = visits × (scenario inquiry rate − current inquiry rate) × booking rate. Added revenue = extra jobs × average job value. Net gain = added revenue × margin − one-time website cost − extra monthly site costs. Rates are divided by 100. With phasing enabled, the change is one-third in month 1, two-thirds in month 2, then the full assumption. No compounding or seasonality is modeled.
12-month illustrative scenario: +$14,850 additional revenue, +$4,440 net gain after $1,500 website spend.
Work with us
Every number on the table.
01Free written auditknow where you stand before anyone is paid
02$750 starts the buildonly after the scope is in writing
03$750 after you approvethe site launches and you own everything
Free written audit
$0
A useful written assessment of your current site.
Request the audit- Your site, service area, and goal reviewed
- Written findings you keep either way
- No sales call, no payment obligation
- The honest recommendation, even if it is not a rebuild
The pilot
$1,500fixed
Five focused pages, built and launched end to end.
See the full scope- $750 after the agreement, $750 after approval
- Up to five focused service and conversion pages
- Mobile-first quote and click-to-call paths
- On-page SEO foundations and search-ready structure
- Verified inquiry delivery before launch
- 7-10 business days after inputs
Web Care
$99/month
After a build. $149 a month standalone on the site you already have. One SEO article every week.
See Web Care- A monthly test request confirmed in your inbox
- Uptime and SSL monitoring
- A plain count of the requests that came in
- Up to 30 minutes of edits from a reply
- One seasonal featured-service swap per season
- Cancel anytime
Public pricing runs from monthly do-it-yourself software to five-figure agency builds. Compare the full cost, ownership, and exact scope, not just the opening number. See the researched cost guide →
The proof
The proof is the site
you are reading.
A new studio cannot show you testimonials that do not exist. It can show you the work, and let you check it yourself.
This website is Fieldline’s own build: the same five-page thinking, the same launch checklist, and the same performance discipline offered to clients. Every claim on it is checkable, and the ones that cannot be checked are not made.
No testimonials yet, said plainly.
You will not find star ratings, client counts, or logos here, because none exist to show honestly. What protects you instead is the deal itself: written scope first, $750 to start, the last $750 only after you approve.
This page, measured in your browser just now
…measuring this visit
Live numbers from your own visit on your own connection, not a lab score. Client builds ship through the same performance checks.
The launch checklist, runs on every build
- Every internal link resolves
- Forms submit and confirm correctly
- Inquiry receipt tested in the monitored inbox
- Layouts checked at real phone, tablet, and desktop widths
- Titles, descriptions, and social metadata reviewed
- Crawlability, sitemap, and robots rules verified
- Accessibility basics: headings, labels, contrast, keyboard
- Performance-minded images, code, and loading
- Domain and account ownership documented
- Launch state confirmed in writing before release
FAQ
Answers to the questions
owners actually ask.
How the pilot works, what it costs, what Web Care adds, and where the boundaries are.
Still have a question?
Email it over. The person who answers is the person who does the work.
dylan@fieldlineweb.com →What is Fieldline?
An independent one-person studio run by Dylan Saatdjian that builds websites for local service businesses, HVAC companies first. Written scope before payment, email-only delivery, and client-owned accounts.
Why trust a brand-new studio?
Because the deal does not ask for trust up front. The scope is written before any payment, the build starts at $750, the last $750 is due only after you approve the finished site, and every account stays in your name. You review the scope, payment terms, and ownership details before deciding whether to proceed.
Is a phone call required?
No. Onboarding, access, direction, requests, feedback, approvals, and launch are handled by email. A short call is optional only before the project if you want one, and it never continues into delivery.
What does the client need to provide?
Accurate business facts, your actual service area and priority services, content and images you have rights to use, and secure collaborator access to the accounts the project needs. Typical timing is 7-10 business days once the agreement, deposit, complete content, and required access are all received.
Who owns the domain and website accounts?
You do. Your domain stays in your own registrar account, critical accounts stay in your name, and access is delegated through secure collaborator invitations, never by emailing passwords or recovery codes.
From the guides
Plain answers, one guide at a time.
Plain-English answers to the questions owners search for, written for owners, not for other web designers.
Local search
Local SEO for independent insurance agents: what to fix first
Start with the two things you control: an accurate Google Business Profile and a website page for each line of coverage you write. Google says loca...
ConversionHow to test the request form on your website
Fill out your own form on a phone the way a customer would, with TEST in the name field. Then confirm three things within ten minutes: a thank you...
ConversionHow to make the phone number on your website tap to call
Open your website on a phone and tap every phone number. If the dialer does not open with your full, correct number, the number is plain text, a pi...
Your next website
starts right here.
First website or a fresh start: share your business and what customers need from you. Get a practical direction by email before deciding on a build.
- No sales call, no payment details
- A person reviews your goals
- Your next step arrives by email
