SEO + AEO for independent mortgage brokers and insurance agencies
On page 2 in your own city? Fix what Google can’t read, then take the searches the big names own.
Most independent offices on page 2 are not losing on service or reviews. They are losing to directories and national brands because their site gives Google very little to work with. Fieldline fixes that first, then builds one page per loan type or line of coverage and publishes the answer-first guides that Google and its AI Overviews lift. Every month you see what shipped and what the search data says.
Five signs your site is what’s holding you on page 2.
Each one can be checked on your own phone in a minute. If two are true for you, the written check will find the rest.
Check these on your phone
Search your main service plus your city, then look at your own result.
Search "mortgage broker" or "insurance agency" plus your city and you are on page 2, under Zillow, Bankrate, the BBB and national lenders or carriers.
The blue title on your Google result is just your company name. No service, no city.
The grey description under it is missing, or it runs long and stops mid-sentence.
One homepage is trying to rank for every loan type or every line of coverage, so no single search picks it.
On a phone, your number is not tappable, or the quote and application links are hard to find.
What the fix looks like
Each one is a sentence, not a rebuild.
A title with the service, the city and your name, under 60 characters
A description that finishes its sentence and says who you help
One real main heading, then one heading per customer question
One page per loan type or line of coverage, answer first, then proof and a next step
Tap-to-call numbers, working email links, and a tested quote or application path
What we work on
Crawlable pages, sitemap, redirects, and indexation basics
One useful page per loan type or line of coverage
Accurate coverage area, contact details, and Google Business Profile information
Original guides that answer the questions borrowers and policyholders ask before they call
Phone-first quote, application and contact paths that are tested
Search Console and inquiry measurement when access exists
What we do not promise
Google does not sell a higher organic position, and no honest provider can guarantee page one, an AI Overview, or a fixed number of leads. We do not buy links, manufacture reviews, publish duplicate city pages, or write rate, payment or savings claims you have not supplied and approved.
Your NMLS ID, license numbers and required disclosures stay exactly where you put them. Every page goes to you for review before it is published.
Your first 30 days
What ships in month one.
Week 1, the audit: every weak item on your site with its URL: titles, headings, descriptions, phone and email links, quote and application paths, indexation, sitemap, and the gaps on your Google Business Profile. One page, in priority order, plus a Search Console baseline.
Week 2, the fixes: the titles, headings and descriptions rewritten on your main pages, the contact path repaired, structured data corrected where it is wrong.
Week 3, the service page: one loan type or line of coverage gets a page of its own, written from a short owner interview, with the answer first, proof and a next step. You approve it before it goes live.
Week 4, the guides and the report: two original guides answering questions your customers ask before they choose an office, linked to the service page, and a plain report of what shipped and what Search Console shows.
Starting menu
Choose the amount of work you need.
The free written check comes first either way, so you can see whether any of this is worth paying for.
FIELDLINE SEO
Search foundation audit
$250
Technical, local, content, and request-path review with priorities and a walkthrough.
One original search-focused article every week plus monthly search review, request-path testing, monitoring, reporting, and small edits on your existing site.
Two original research-led articles every week, on-page and internal-link improvements, structured FAQ and LocalBusiness data where accurate, Search Console review, technical issue queue, and a plain monthly report.
Two or three specific moves for your site. In writing, no call.
Where you sit on Google for your main search, with the date it was checked
One strength worth keeping
Two or three specific fixes, each with its URL
A straight answer on whether paid work makes sense
A written reply you can read on your own time
Your information is used to review and respond to this request. It is not sold. Never send borrower or policyholder records. See the privacy notice.
Straight answers
The questions owners ask before buying SEO.
Do you guarantee page one or an AI Overview?
No, and nobody honest can. Google does not sell organic positions and says there is no special markup for AI features. What we guarantee is the work: the audit with URLs, the fixes, the pages and articles, and a monthly report with Search Console numbers next to them.
Mortgage and insurance advertising is regulated. How do you handle that?
We are not your compliance department and we do not pretend to be. We write plain, factual pages. We do not publish rate, payment, savings or coverage claims unless you supply and approve them. Your NMLS ID, license numbers and required disclosures stay exactly where you put them, and every page goes to you for review before it goes live.
How long until something moves?
Title, heading and description fixes are usually recrawled within a few weeks. New pages and guides earn impressions over one to three months, and competitive page-one positions take longer. Every change is dated so you can see what moved after what.
Do I have to rebuild my website first?
No. Most of this work happens on the site you already have. If the site is on a platform we cannot safely edit, the audit says so before you pay for anything else.
Who owns the content and the accounts?
You do. The articles, pages, Search Console and Business Profile stay in your accounts. If the service ends, everything published stays yours.
How do you decide what to write?
From the questions borrowers and policyholders already ask you, the searches Search Console shows you are almost ranking for, and the questions Google shows under People also ask. Not from a keyword tool alone.
Do we need to get on a call?
No. The free written check, the scope, updates and reports all happen by email. You can reply when it suits you.
New website or a better one
Give customers a clear way to choose you.
Tell Dylan what you do and where you work. Get a practical next step by email, with no sales call.
New builds and redesigns: the $1,500 pilot covers up to five pages. A written scope comes before any payment. Just exploring? Choose the free review.